New WhatsApp drama series for Sanlam

We've just launched South Africa's first drama series for WhatsApp as part of campaign for Sanlam My Choice Funeral Plans.

Our brief was to highlight the importance of having proper funeral cover and build Sanlam’s credibility in this important market. One this financial services provider is not traditionally associated with. 

Many South Africans don’t have funeral cover – which can put a serious strain emotionally and financially on a family when a loved one passes away. WhatsApp is the most popular digital platform among our audience. But also the place where family conversations are increasingly taking place. 

The campaign follows the Langa family in real-time, in the seven days leading up to the funeral of a deceased father. To create our story, we collaborated with Bongi Ndaba – renowned South African scriptwriter and former head writer of iconic TV shows such as Generations and Isidingo. 

And some of the country’s best-known actors took on the roles of the family. To make our drama even more gripping, we made the most of existing WhatsApp features including voice notes, photos and film clips shot from the characters’ perspective. 

The experience is achieved by using Broadcast Lists to create a stream of content that aren't interrupted by user comments. 

We've also launched a promotional campaign to build an audience through traditional media, PR and a series trailer promoted across social media. 

We're hiring!

 

We're looking to fill a few positions at the moment. This is what we have open:

x2 Community Manager (Cape Town) 

We are looking for two community managers to run a number of channels across our clients - ranging from Steri Stumpie to Sanlam. You'll need excellent social media knowledge, great written skills and a hands-on / get things done attitude. A good knowledge of local influencers would also really help. Would suit a recent graduate or candidates with a year or two's community management experience.

Art Director + Copywriter (Cape Town)

We're looking for a creative team to work on social media and digital briefs as part of the integrated team at King James. 

If you're interested in any of these pop me a mail with a CV (and portfolio for the creative roles) recruitment@kingjames.co.za  Have a look through some of our case studies on this site to a get a sense of the work we're doing. 

Are you the creative we're looking for?

We are looking for a conceptual team to join the King James Group’s integrated creative department.

The successful candidates will work primarily with Society – the social media agency of the group - but also work on integrated briefs from across the full agency.

We’re looking for a copywriter and an art director with roughly 3-5 years experience that know their way around the key social platforms and have strong creative track records.

Our clients range from financial services to food/drink to consumer lifestyle so there is plenty of variety and opportunities to work with different types of business.

For a sense of the kind of work we do check out the case studies on our website. Contact us robynw@kingjames.co.za with a portfolio if you're interested in applying